The DVD Station system allows customers to browse thousands of films and TV shows in different categories – by movie genre, actor, or director – and then rent DVDs.  The store's compact form factor allows retailers to offer this product line in locations never before possible.  And the simple, intuitive product interface provides a faster, easier, and more convenient way for consumers to rent and buy DVDs.  Significantly, the cost-savings realized from the system's small footprint and large selection enables retailers to rent DVDs at rates that are significantly below the prices of stores with similar size inventories, and competitive with the rates for online/mail order services. 

Consumer Adoption Rates High withEasy-to-Use Touch Screen Interface
The company's DVD rental station has an easy-to-use and attractive interface that makes the rental and purchase of DVDs accessible to a wide audience.  More interactive and interesting than the ATM touch screen interface that so many consumers already use, the Station's user interfaceis a hit with consumers.  

Value-Added Product Features
In addition to the station's compelling interface, the product has a number of features that enable customers to:

· Browse thousands of titles without ever walking down a store aisle
· Watch movie trailers
· Search for a movie or TV show by title, actor, director, or film genre
· Learn more about an actor or director and the films they have made
· Find out about a movie's special features, as well as which awards a film or show
has won
· Save a list of movies for future viewing on a virtual shelf (“My Selections”)
· Bookmark a movie that is already rented so that you will be notified when the DVD is returned.
· Rent and buy DVDs via a secure, no-cash transaction

A Secure System
DVD Station understands the importance of a secure system in order to protect the interests of both the retailer and the individual consumer.  As such, the company's system is designed to withstand both physical hardships at the store level, and electronic threats to the network from the outside. Security cards and store manager PIN numbers allow for both the station console and for inventory cabinets to be locked when the retailer is closed.  Sensitive consumer and retail sales data are protected within a private network surrounded by a firewall.  Credit card information transfers and the resulting return credit authorizations are communicated from the store to a payment transaction server via Secure Socket Layers (SSL) and secure HTTPS.  Data transfers are guarded via two-way 128-bit encryption.

Moreover, the company has in place a Privacy Policy as well as strict employee policy limits on which staff members may access the store's secure product database and the consumer information herein.