The DVD Station rental solution streamlines the purchasing process but leaves retailers in charge, with total control over store level and SKU level merchandising activities.  DVD Station provides for the fast implementation of a turnkey system that creates an effective retail interaction with the consumer:

· Rich consumer experience – Consumers can quickly find a favorite film, or rediscover a classic with in-depth film reviews, movie trailers, and recommendations. 

· Self-service transaction – Customer transactions are credit-card based and occur directly between the consumer and the DVD Station rental console, minimizing store staff involvement and eliminating cash handling. 

· Dynamic merchandising – The entire store is re-merchandised each week, based on late-breaking entertainment trends, demographic profiling, and consumer feedback.

The DVD Station solution helps cut operational costs by fully automating most business processes. As such, the DVD Station system is profitable quickly, with a modest number of transactions per day.  Moreover, DVD Station's proprietary technology allows retailers to access, report, and analyze data from a variety of sources, allowing for increased transparency of DVD Station's financial and business performance within an organization. 

The Retail Dashboard: A Real-Time Reporting Tool
The DVD Station Dashboard provides administrative access to the real-time sales data that critically affects a retailer's ability to manage inventory and maximize returns.  The Dashboard constantly tracks store activity and allows retailers to: 

· View sales reports dynamically
· Track usage
· Identify the most valuable customers
· Optimize inventory utilization

Interactive reporting tools enable retailers to compare the sales activities for the stations over time as well, allowing for the analysis of performance levels throughout the sales cycle. 

The dashboard is also the ideal guardian for the station, providing security at both the location and administrator levels.